Do you want to begin with a business, or are you in a start-up phase? If so, here are 15 tips, do’s and don’ts, and you will certainly be a great help in developing your business.
- FIND POTENTIAL CUSTOMERS BEFORE STARTING
Before you go into business, be sure to collect hot leads that claim to want to become the first customers of your business. Collect a good amount of it, leave a waiting list and put them in an autoresponder to communicate super quickly with them. Anyway, be careful. Unless the contract is already signed, do not rely 100% on their word. Many may change their minds in the short run. As long as the money is not in your bank account, nothing says that it really will be.
- LOOK FOR A GOOD ACCOUNTANT
One of the black spots of a new entrepreneur is finance. You have to make sure you do your bookkeeping correctly, your tax returns, etc. The idea is that you come to find a good accountant in your field of activity. He can then help you a lot more by giving you valuable tips. How to charge, make provisions, market condition, and he could even refer you to potential customers and reveal secrets you did not even think about. For example, do you know that the realization of a website can be 100% refunded when the tax return? If you did not know, talk to your accountant!
- DO NETWORKING ACTIVITIES
The worst thing an entrepreneur can do is stand alone and be alone in his corner. You must surround yourself with as many people as possible. A maximum of people know you. This is the best way to do word of mouth, promote your business and therefore find your first customers.
- TO BEAT HIS COMPETITORS
Do not think that your competitors represent the dark side of the force and should be avoided at all costs. For example, they can share their experiences, give you advice and even submit mandates with you! This could greatly help your cash flow.
- VISIT A HELP CENTER FOR START-UPS
If you are in Quebec, consider seeing a Local Development Center (CLD). They are mandated by the government to help you free to start your business in the best possible conditions. For example, they can help you write your business plan, do your market research, and your financial forecasts invite you to networking activities, training, and more. And all this, for free
- SAVE MONEY
Do not go into business without having a penny in your pocket. The first months or years will be extremely difficult and there is a good chance that you will have several months without income. It is therefore important to have a treasure side to be able to hold during difficult times and especially to invest in promotion to acquire your first customers.
- ASK YOURSELF THE RIGHT QUESTIONS
The life of anbusinessperson is far from rosy. It is often very difficult. So, before starting your business, think about asking yourself the right questions to prepare yourself and make sure you have made the right decisions.
- BE PRESENT EVERYWHERE
One of the keys to success is having a lot of traffic to your business. For this, you need to create a presence in all possible strategic locations. The website, social networks, press releases, directories, search engine, AdWords ad, YouTube and others, etc. However, be careful. Each new space that you create will need to be continually updated not to give a false image of your business, to give the impression that you are no longer in business and lose good business opportunities. Managing each virtual or real space takes a considerable amount of time. We must, therefore, analyze the pros and cons to ensure that it is relevant.
- INVEST IN MARKETING
Advertise all the time, all the time, all the time! On the contrary, you need to invest more in promotion to acquire new customers to revive your business.
- LOOK FOR PARTNERS
Ask yourself which business line is complementary to yours and vice versa. For example, if you make conferences, event agencies, press relations professionals, audio-visual boards could very well associate with you. You can bring them visibility and new customers and them alike. Also, you will pool your network of contacts, which will be extremely beneficial for your companies.
- SPEAK AROUND YOU
Talk about your business, your products, your services, your anecdotes, all the time around you. To your family, friends, strangers, partners, entrepreneurs, customers, as many people as possible. By always talking about you, your entourage will know precisely what you are doing, that you are still active and therefore they will not hesitate to refer you as soon as possible. Of course, talking about yourself as much as possible does not mean harassing your surroundings 🙂
- RECRUIT SUBCONTRACTORS
If you do all the tasks yourself, you will quickly be blocked by your human limitations. In order to grow your business quickly, it will be necessary to delegate responsibilities as soon as possible. The more your production capacity will increase the more your revenues will rise if the demand also follows. In any case, create a list of subcontractors to contact to relieve you the days when you will be overloaded.
- FIND FINANCING
There are several funds available to help start-up companies. There are loans, grants, prizes offered at various competitions, fundraisers, donors, business angel and others. This will allow you for example to subsidize your promotional campaign or to hold in times of crisis.
- SET LIMITS ON YOUR PROFESSIONAL AND PERSONAL LIFE
At first you will certainly be tempted to work 18 hours a day. Morning and evening non-stop. Bad idea ! You need to pick up, breathe and socialize. You will be much more successful in having activities other than work. Your performance depends directly on your balance in life. In addition, think about your family life or your future family life. If you are having bad habits from the beginning, it will be very difficult to change afterwards.
- ACQUIRE GOOD ADMINISTRATIVE TOOLS
Finally, surround yourself with various software that will help you in managing your business. For example, you will need an application to manage: